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Brown, Stephen G. – Exercise Exchange, 1994
Describes how generating effective advertising copy affords students practice in aspects of persuasive writing, such as developing a thesis, refuting counter-arguments, and writing in a comparison-contrast mode. Notes that this approach helps students negotiate the problematic shift from expressive to persuasive discourse without losing their…
Descriptors: Advertising, Higher Education, Persuasive Discourse, Secondary Education
Peer reviewed Peer reviewed
Barron, Jennifer J. – Exercise Exchange, 1995
Describes an activity in which students study and then create effective television public service announcements, thus integrating reading, writing, speaking, and drawing. (SR)
Descriptors: Audience Awareness, Class Activities, Integrated Activities, Persuasive Discourse
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Hansberger, Richard – Exercise Exchange, 1999
Presents a one-class-period writing exercise (including handout) which uses a short excerpt from a 1948 book called "Making Housekeeping Easy" to teach the linking of claims to evidence as well as academic citation practices. (SR)
Descriptors: Audience Awareness, Citations (References), Discourse Analysis, Higher Education