NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ494534
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0531-531X
EISSN: N/A
Available Date: N/A
Advertising Copy: Short Route to the Argumentative Essay.
Brown, Stephen G.
Exercise Exchange, v40 n1 p21-25 Fall 1994
Describes how generating effective advertising copy affords students practice in aspects of persuasive writing, such as developing a thesis, refuting counter-arguments, and writing in a comparison-contrast mode. Notes that this approach helps students negotiate the problematic shift from expressive to persuasive discourse without losing their interest or their imagination. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A