An education reform claimocracy is rule by assertion, and in this article we examine the claims made for the academisation and MATification of the provision of and access to school places in England. We examine the claimocracy at work in regard to the Conservative government white paper, "Opportunity for All. Strong Schools with Great Teachers for Your Child." We explain the knowledge production processes involved through deploying Arendtian scholarship regarding her work on "Lying in Politics," with specific attention to how concealment operates in the public realm.