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Direct linkAntoun, Christopher; Zhang, Chan; Conrad, Frederick G.; Schober, Michael F. – Field Methods, 2016
The rise of social media websites (e.g., Facebook) and online services such as Google AdWords and Amazon Mechanical Turk (MTurk) offers new opportunities for researchers to recruit study participants. Although researchers have started to use these emerging methods, little is known about how they perform in terms of cost efficiency and, more…
Descriptors: Social Media, Web Sites, Recruitment, Users (Information)
