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What's in a Name? Effects of Alternative Forms of Addressing Households on Response Rates and Data Quality in an Address-Based Mail Survey
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Dykema, Jennifer; Assad, Nadia; Sanchez-Diettert, Griselle; Elver, Kelly; Stevenson, John – Field Methods, 2019
Best practices in mail survey design advise personalizing correspondence, but most research predates the use of address-based sampling (ABS) in which a householder's name either cannot be matched to an address or may be matched incorrectly. Further, recent evidence casts doubt on the effectiveness of personalization. The current study examines the…
Descriptors: Response Rates (Questionnaires), Mail Surveys, Letters (Correspondence), Sampling