The French TV Commercial as a Pedagogical Tool in the Classroom.

Lawrence, Katherine

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Peer reviewed

ERIC Number: EJ355605

Record Type: CIJE

Publication Date: 1987

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The French TV Commercial as a Pedagogical Tool in the Classroom.

Lawrence, Katherine

French Review, v60 n6 p835-44 May 1987

Use of French television commercials as a pedagogical tool has a great advantage over "two-dimensional" advertisements because they provide authentic and current spoken language which is often reinforced by repetitions and musical tunes as well as visual slogans on the screen. (CB)

Descriptors: Audiovisual Aids, Communicative Competence (Languages), Cultural Awareness, French, Language Patterns, Language Styles, Media Selection, Oral Language, Second Language Instruction, Social Values, Student Motivation, Television Commercials

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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