Abundant research in social psychology shows human behaviour is guided by beliefs through two pathways, a deliberate and automatic pathway. Research on student motivation has thus far focused mostly on the deliberate pathway and consequently almost exclusively relied on explicit measures (i.e. self-reports of motivation) to assess student…

Ajzen and Dasgupta (2015) recently invited complementing Theory of Planned Behavior (TPB) measures with measures borrowed from implicit cognition research. In this study, we examined for the first time such combination, and we did so to predict academic persistence. Specifically, 169 first-year college students answered a TPB questionnaire and…