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Mason, J. Barry; Bearden, William O. – Gerontologist, 1978
Data were collected by personal interview on shopping roles, information processing, food stamp and coupon use, store brand purchases, mispricing and product unavailability experiences, and with familiarity with fair trade practices. Implications and directions for further research are suggested. (Author)
Descriptors: Behavior Patterns, Knowledge Level, Older Adults, Purchasing