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Direct linkEbrahimipour, Hajar; Mokhtari Dinani, Maryam; Pandari, Abbas Rezaei – Health Education, 2021
Purpose: The purpose of this paper is to identify and rank the influential social marketing factors for physical activity promotion. Design/methodology/approach: A descriptive-survey approach is used in this study. First, the influential social marketing factors for physical activity promotion were determined through the review of theoretical…
Descriptors: Marketing, Health Behavior, Health Promotion, Public Health
