A discussion of portfolio analysis in college planning, a technique of determining the attractiveness and competitiveness of given academic courses, looks at the correctness of the technique and its application in the strategic planning process. Data from a British university illustrate the procedure. (MSE)

Like other British universities, Warwick University has sought to expand offerings for adult students by developing new part- and full-time degree programs. Separate but related surveys have investigated the students' characteristics, educational backgrounds, and study purposes. The extent to which distinct or overlapping markets for adult…