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Direct linkWolf, Katharina – Higher Education Research and Development, 2010
This paper reviews the effectiveness of web logs ("blogs"), or online journals, within the context of a compulsory final-year placement unit for public relations students. The key goal behind the use of Web2.0 technology was to encourage ongoing, reflective practice via an exchange between students thereby limiting feelings of isolation…
Descriptors: Web Sites, Electronic Publishing, Electronic Mail, Public Relations
