Though an emerging research area, serial argumentation has yet to be cohesively explored from a theoretical lens. The current project thus extends and updates Trapp and Hoff's (1985) original serial argument model by explicating and testing a theoretical process an individual goes through immediately before, during, and after a serial argument…

Demonstrates that audience members create specific and sometimes elaborate practical actions involving television in order to gratify particular needs in the context of family viewing. Supports a typology of the social uses of television using ethnographic research and current uses and gratifications literature. (JMF)