Descriptor
| Behavior | 2 |
| Behavioral Science Research | 2 |
| Television Viewing | 2 |
| Attitude Change | 1 |
| Attitudes | 1 |
| Audiences | 1 |
| Cognitive Processes | 1 |
| Cognitive Style | 1 |
| Communication Research | 1 |
| Comprehension | 1 |
| Concept Formation | 1 |
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| Human Communication Research | 2 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedMcCain, Thomas A.; Ross, Mark G. – Human Communication Research, 1979
Attempts to validate the basic constructs of a theory of cognitive switching developed from human performance literature and signaled stopping research. Presents data which display behavioral traces of the ways people organize television news into their information-processing system. (JMF)
Descriptors: Audiences, Behavior, Behavioral Science Research, Cognitive Processes
Peer reviewedCohen, Akiba A.; Salomon, Gavriel – Human Communication Research, 1978
Discusses the construct validity of television viewing derived from four alternative conceptualizations of what it is in television which, when viewed, interacts with human behavior and attitudes. (JMF)
Descriptors: Attitude Change, Attitudes, Behavior, Behavioral Science Research
