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Zhang, Jinguang; Reid, Scott A. – Human Communication Research, 2013
The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from…
Descriptors: Public Opinion, Mass Media Effects, Models, Social Behavior

Cruz, Michael G.; Henningsen, David Dryden; Williams, Mary Lynn Miller – Human Communication Research, 2000
Examines the impact of normative and informational influence with respect to research on hidden profiles, which occur when the members of a group individually hold information favoring a low-quality decision but collectively have the information necessary to make a high-quality decision. Finds that when normative and informational influences are…
Descriptors: Behavior Standards, Conformity, Decision Making, Group Behavior