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Direct linkWalther, Joseph B.; DeAndrea, David; Kim, Jinsuk; Anthony, James C. – Human Communication Research, 2010
Web-based media often present multiple sources of influence, such as mass media and peers, within one interface. When individuals identify with peers who are visually anonymous and with whom they do not directly interact, they should be susceptible to social influence from that group. This study examined the interplay among antimarijuana public…
Descriptors: Social Influences, Mass Media, Marijuana, Drug Use
Huffaker, David – Human Communication Research, 2010
The purpose of this article is to examine the communication behaviors of online leaders, or those who influence other members of online communities in triggering message replies, sparking conversation, and diffusing language. It relies on 632,622 messages from 33,450 participants across 16 discussion groups from Google Groups that took place over…
Descriptors: Social Behavior, Network Analysis, Discussion Groups, Social Influences
