ERIC - Search Results

Descriptor

Behavioral Science Research	2
Decision Making	2
Attitude Change	1
Attitudes	1
Behavior	1
Communication Research	1
Comprehension	1
Concept Formation	1
Helping Relationship	1
Higher Education	1
Information Dissemination	1
Information Seeking	1
Interaction	1
Interaction Process Analysis	1
Prosocial Behavior	1
Surveys	1
Television Viewing	1
Validity	1
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Source

Human Communication Research

Author

Cohen, Akiba A.	1
Salomon, Gavriel	1
Tims, Albert R., Jr.	1

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On the Meaning and Validity of Television Viewing.

Peer reviewed

Cohen, Akiba A.; Salomon, Gavriel – Human Communication Research, 1978

Discusses the construct validity of television viewing derived from four alternative conceptualizations of what it is in television which, when viewed, interacts with human behavior and attitudes. (JMF)

Descriptors: Attitude Change, Attitudes, Behavior, Behavioral Science Research

Factors Affecting Pre-Decisional Communication Behavior After Helping Requests

Peer reviewed

Tims, Albert R., Jr.; And Others – Human Communication Research, 1976

Deals with a field experiment conducted to explore the relationship between two determinants of helpfulness and predecisional communication behavior and discusses findings in terms of Schwartz's model of normative behavior. (MH)

Descriptors: Behavioral Science Research, Decision Making, Helping Relationship, Higher Education