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Direct linkZhang, Jinguang; Reid, Scott A. – Human Communication Research, 2013
The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from…
Descriptors: Public Opinion, Mass Media Effects, Models, Social Behavior
Lee, Eun-Ju – Human Communication Research, 2004
Two experiments investigated if and how visual representation of interactants affects depersonalization and conformity to group norms in anonymous computer-mediated communication (CMC). In Experiment 1, a 2 (intergroup versus interpersonal) x 2 (same character versus different character) between-subjects design experiment (N=60), each participant…
Descriptors: Social Behavior, Decision Making, Social Influences, Personality
