Descriptor
| Attitude Change | 1 |
| Change Agents | 1 |
| Communication Research | 1 |
| Credibility | 1 |
| Information Theory | 1 |
| Models | 1 |
| Motivation Techniques | 1 |
| Persuasive Discourse | 1 |
| Public Opinion | 1 |
Source
| Human Communication Research | 1 |
Author
| Burgoon, Michael | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedAnd Others; Burgoon, Michael – Human Communication Research, 1978
Tests a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Supports the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. (JMF)
Descriptors: Attitude Change, Change Agents, Communication Research, Credibility
