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Bergen, Lori; Grimes, Tom; Potter, Deborah – Human Communication Research, 2005
Television producers, across all types of programming, assume young viewers can parallel process simultaneously presented messages. For instance, television news producers appear to believe that young viewers can attend to weather icons, lexical news crawls, and sports scores while they also attend to news anchors who present the news.…
Descriptors: Television Viewing, Attention Span, Cognitive Processes, Programming (Broadcast)