NotesFAQContact Us
Collection
Advanced
Search Tips
Source
Human Communication Research1
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Bergen, Lori; Grimes, Tom; Potter, Deborah – Human Communication Research, 2005
Television producers, across all types of programming, assume young viewers can parallel process simultaneously presented messages. For instance, television news producers appear to believe that young viewers can attend to weather icons, lexical news crawls, and sports scores while they also attend to news anchors who present the news.…
Descriptors: Television Viewing, Attention Span, Cognitive Processes, Programming (Broadcast)