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Communication (Thought… | 1 |
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Expectation | 1 |
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Human Communication Research | 1 |
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Miller, Michael D.; Burgoon, Michael – Human Communication Research, 1979
Presents evidence supporting the prediction that violations of induced receiver expectations and the intensity of a persuasive message are mediators of resistance to persuasion. Positive and negative violations of expectations are examined in terms of counterarguing. (JMF)
Descriptors: Communication (Thought Transfer), Credibility, Expectation, Models