Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

States that in an attempt to better understand the attributes of the "average" viewer, an analysis of data characterizing television nonviewers and extreme viewers was performed. Identifies a set of demographic variables as the strongest predictor of nonviewers and the combination of family-related and lifestyle/social activity-related…

Examines theoretical and methodological controversies identified with the cultivation explanation of the way television shapes perceptions of social reality. Finds that content-specific viewing is a more reliable predictor than total viewing or select viewer sociodemographic variables of the public's tendency to perceive attorneys in the same way…

Individual looks at television vary enormously in length, and this has previously indicated differences in ongoing cognitive processes. Furthermore, the relative frequency of looks of different lengths may indicate styles of attention to television. This article compares visual attention of 152 subjects across a variety of genres and examines…