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Direct linkZhao, Xiaoquan; Nan, Xiaoli – Human Communication Research, 2010
Self-affirmation has been shown to reduce biased processing of threatening health messages. In this study, the impact of self-affirmation on college smokers' reactions to gain- versus loss-framed antismoking public service announcements (PSAs) was examined. A consistent pattern of interaction was observed wherein self-affirmation produced more…
Descriptors: Self Efficacy, College Students, Smoking, Health Promotion
