A 2-part study examines the influence of normative messages on college males' hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a target of social norms campaigns and tests messages designed to change perceived descriptive norms. Results indicated that hand washing behavior is appropriate for health…

Research suggests that first- and third-person perceptions are driven by the motive to self-enhance and cognitive processes involving the perception of social norms. This article proposes and tests a dual-process model that predicts an interaction between cognition and motivation. Consistent with the model, Experiment 1 (N = 112) showed that…

The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from…

This study investigated whether norms of self-disclosure of one's online and offline identity are linked to online disclosure of personal and intimate information. We expected online disclosure of personal and intimate information to be associated with norms of online disclosure. Secondary analysis of the 2006 Pew and American Life Survey of…

The effects of the attitudinal, normative, and perceived behavioral control (PBC) components of the theory of planned behavior and personal- and societal-level descriptive and injunctive norms were investigated with regard to their impact on the intent to enroll on a state organ-donor registry and the intent to engage in family discussion about…

This study examines imagined interactions (IIs) among young adults in the United States, Thailand, and Japan. A comparison of means across cultures on II characteristics reveals that the Japanese participants have the widest variety of II partners, whereas the American participants are the most self-dominant in their IIs and demonstrate the most…