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Dimensions of Leadership and Social Influence in Online Communities
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Huffaker, David – Human Communication Research, 2010
The purpose of this article is to examine the communication behaviors of online leaders, or those who influence other members of online communities in triggering message replies, sparking conversation, and diffusing language. It relies on 632,622 messages from 33,450 participants across 16 discussion groups from Google Groups that took place over…
Descriptors: Social Behavior, Network Analysis, Discussion Groups, Social Influences