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Direct linkWalther, Joseph B.; DeAndrea, David; Kim, Jinsuk; Anthony, James C. – Human Communication Research, 2010
Web-based media often present multiple sources of influence, such as mass media and peers, within one interface. When individuals identify with peers who are visually anonymous and with whom they do not directly interact, they should be susceptible to social influence from that group. This study examined the interplay among antimarijuana public…
Descriptors: Social Influences, Mass Media, Marijuana, Drug Use
