Programming Strategies and the Popularity of Television Programs for Children.

Wakshlag, Jacob J.; Greenberg, Bradley S.

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Peer reviewed

ERIC Number: EJ219445

Record Type: CIJE

Publication Date: 1979

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Programming Strategies and the Popularity of Television Programs for Children.

Wakshlag, Jacob J.; Greenberg, Bradley S.

Human Communication Research, v6 n1 p58-68 Fall 1979

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program familiarity on popularity. (JMF)

Descriptors: Childrens Television, Popular Culture, Predictor Variables, Programing (Broadcast), Television Research, Television Surveys

Publication Type: Journal Articles; Reports - Research

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Language: English

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