Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported…

A between-participants experiment (N = 147) tested for the presence of a delayed effect following exposure to an episode of a legal drama that contained false information. Participants were more likely to endorse false beliefs if they were queried two weeks after watching the program rather than immediately following exposure. The relationship…

This study compared the amount and style of maternal communication with toddlers and preschoolers while mother-child pairs watched TV, read books, and played with toys. We found that mother-child communication was less frequent and less verbally responsive when dyads viewed TV compared with when they read books, and in many cases, when they played…

The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns to psychological reactance theory for a means of enhancing the core mechanisms of inoculation--threat and refutational preemption. Findings from a multisite…

This experiment explores the relationship between television violence and viewer enjoyment. Over 400 participants were randomly assigned to one of 15 conditions that were created by editing five TV programs into three versions each: A graphically violent version, a sanitized violent version, and a nonviolent version. After viewing, participants…

Two studies examined how adult age and time of measurement influence media preferences. Study 1 (using TV ratings data from 1970s to 1980s) found that the popularity of genres varied over time, but even after controlling for year, age groups differed in (a) genre choices (consistent with socioemotional selectivity theory) and (b) age of characters…

Traffic crashes remain an important cause of injury and death among young people. The aim of the current study was to examine whether adolescents' viewing of particular television genres predicted later risky driving. Data were collected with a two-wave panel survey (N = 426); structural equation modeling was used to examine the relationships…

A survey was conducted with over 500 children in grades K-5 to examine whether exposure to socially aggressive content was related to children's use of social aggression. The results of the survey revealed a significant relationship between exposure to televised social aggression and increased social aggression at school, but only for girls and…

Although research suggests that manifestations of blatant racism are on the decline, findings additionally demonstrate that subtle racism remains prevalent when contexts provide sufficient ambiguity for the expressions to go unnoticed. Notably, studies examining these outcomes have typically been confined to intergroup contexts, despite the fact…

The recent proliferation of reality-based television programs highlighting cosmetic surgery has raised concerns that such programming promotes unrealistic expectations of plastic surgery and increases the desire of viewers to undergo such procedures. In Study 1, a survey of 170 young adults indicated little relationship between cosmetic surgery…

Examines the relationship of preschool children's visual attention to the presence of 37 visual and auditory attributes of television programs. Attributes included the use of puppets, women, and children, auditory changes, peculiar voices, movement, cuts, sound effects, laughter, applause, adult male voices, extended zooms and pans, eye contact,…

Investigates the effects of various programing strategies, commonly employed by the television networks, on program popularity for children. Strategies include counterprograming by type, block programing by type, inheritance effects, starting time, program familiarity, and character familiarity. Confirms the effects of starting time and program…

Tested the effectiveness of ridicule as an educational and social corrective in children's educational television programs. Found that ridicule is a potent means of educating six-year-old television viewers but is far less satisfactory in motivating four-year-olds to action or in deterring their unwanted performances. (PD)

In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N = 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent-child communication (i.e., children's purchase influence…

Investigates the cultivation hypothesis by testing two cognitive processes hypothesized to allow viewers to construct television-biased beliefs. Finds the basic cultivation result replicated, but neither process hypothesis was supported. (SR)