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Christian, Nicholas; Akujobi, Innocent; Saha, Munmun; Korzaan, Melinda – Information Systems Education Journal, 2018
Advanced Competition Simulations (ACS), a massive multiplayer online (MMO) strategy gaming company, has petabytes of customer data at their data center in Brentwood, Tennessee that could assist executives with decision making, but they currently do not have business intelligence software or a business intelligence and analytics (BIA) team. As is…
Descriptors: Computer Games, Computer Simulation, Business, Intelligence