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Direct linkShrivastava, Archana; Shrivastava, Ashish – Interactive Technology and Smart Education, 2023
Purpose: This study aims to investigate the attributes of the online programme that are considered and compute their relative importance in the purchase decision. This study aims to identify the most lucrative bundling of these attributes and their levels that can be used by online education companies to craft their product design strategy to…
Descriptors: MOOCs, Distance Education, Program Design, Advertising
