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Pinpathomrat, Nakarin; Gilbert, Lester; Wills, Gary B. – International Association for Development of the Information Society, 2013
This research investigates the factors that affect a students' take-up and continued use of E-learning. A mathematical model was constructed by applying three grounded theories; Unified Theory of Acceptance and Use of Technology, Keller's ARCS model, and Expectancy Disconfirm Theory. The learning preference factor was included in the model.…
Descriptors: Electronic Learning, Mathematical Models, Grounded Theory, Higher Education