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Wang, Kai; van Hemmen, Stefan Felix; Criado, Josep Rialp – International Journal of Educational Management, 2022
Purpose: The purpose of the study is to determine the impact that the crucial determinants have on the behavioural intention (BI) of undergraduates to adopt Massive Open Online Courses (MOOCs), addressing two perspectives that are students' technical experience and psychosocial factors. Design/methodology/approach: This is a questionnaire study,…
Descriptors: Foreign Countries, Undergraduate Students, Student Behavior, Intention
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Chen, Ching-Huei; Zimitat, Craig – International Journal of Educational Management, 2006
Purpose: The purpose of this paper is to investigate the motivators for Taiwanese students to study higher education in a western society. The behavioural motivations of Taiwanese students intending to undertake higher education in Australia and the USA were analysed using the theory of planned behaviour (TPB). Design/methodology/approach:…
Descriptors: Higher Education, Marketing, Factor Analysis, Foreign Countries