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Competing through International Accreditation: Cost-Benefit Analysis and Process of AACSB for a Business School in Japan
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Ito, Hiroshi – International Journal of Educational Management, 2022
Purpose: The current article aims to answer the following research questions--(1) What types of business schools should pursue the Association to Advance Collegiate Schools of Business (AACSB)? and (2) What types of strategic leadership would be necessary for that? Design/methodology/approach: A case study approach with archival research and…
Descriptors: Cost Effectiveness, Business Schools, Accreditation (Institutions), Reputation
The Need for Private Universities in Japan to Be Agents of Change
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Zhang, Rong; McCornac, Dennis C. – International Journal of Educational Management, 2013
Purpose: The purpose of this paper is to examine a number of current innovations made by private higher educational institutions in Japan to counter decreased enrollments and financial constraints. Design/methodology/approach: The design of this study is both descriptive and conceptual, based on the latest data available. Additional information…
Descriptors: Foreign Countries, Private Colleges, School Surveys, Higher Education
A New Higher Education Marketing Mix: The 7Ps for MBA Marketing
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Ivy, Jonathan – International Journal of Educational Management, 2008
Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…
Descriptors: Higher Education, Student Attitudes, Marketing, Foreign Countries