Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…

Purpose: As universities and colleges face an increasingly global environment, internationalization is viewed as a critical aspect of education, a fact that has significant academic and economic implications for higher educational institutions worldwide which need to be current with cultural education to adapt to change. Learning from other…

Presents a case study illustrating practical management and quality issues in the transition of a Master of Education course from traditional to distance learning format. Summarizes criteria used to define quality in the course, highlighting concerns about maintaining quality during change, and warns that the short-term appeal of entering distance…