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Direct linkAmber L. Stephenson; David B. Yerger – International Journal of Educational Management, 2014
Purpose: As colleges and universities face the shifts of decreasing government funds, increased operating costs, and waning alumni financial support, institutions are now plunging themselves into practices traditionally associated with the business sector. Practices like branding are now being used as a mechanism to increase engagement of alumni…
Descriptors: Marketing, Alumni, Behavior, Donors
Teo, Raymond; Soutar, Geoffrey N. – International Journal of Educational Management, 2012
Purpose: The purpose of this paper is to examine the role service quality, satisfaction and commitment play in word of mouth (WOM) formation among adult learners in Singapore. Design/methodology/approach: The study used a quantitative survey of 165 adult students who were enrolled in part-time undergraduate programmes at the Singapore Institute of…
Descriptors: Educational Environment, Student Attitudes, Adult Learning, Adult Students
