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Direct linkDavid Amani – International Journal of Educational Management, 2025
Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…
Descriptors: Universities, Social Responsibility, Developing Nations, Foreign Countries
