The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Recent research shows that transnational families draw on digital media in their language learning. However, little systematic knowledge exists on the nature of these practices, the tools used, and the families' views regarding digital media use for language learning. This article addresses this knowledge gap, presenting the results of an online…

The field of linguistic landscape has rarely engaged with the growing number of metrolingual practices brought about by online digital spaces. This paper examines the online linguistic landscape of social media platforms, which presents a spatial repertoire of innovative semiotic affordances. Adopting an online ethnographic approach consisting of…

Since the World Health Organisation declared COVID-19 a global pandemic in 2020, universities worldwide have undergone unanticipated changes in how they operate and deliver the academic programme. Chief among these changes has been a wide-scale adoption of emergency remote teaching (ERT). This phenomenological study draws on critical pedagogy to…

This study explores multilingual international students' narratives of mobility and socialisation through online discursive spaces of interview conversations. Drawing upon an ecological approach to transnational narratives, the researcher analyzed international students' multiscalar interactions and transformations in sociospatial practices. The…

This study investigates the use of a popular online expression 'skr' by Chinese micro-blogging users on Weibo. Used originally as a hip-hop term for the sound of cars drifting tires, 'skr' was exploited by Chinese micro-blogging users for other meanings and functions. Data were collected from Weibo users' postings over a month. Using the Search…

The hashtag #justsaying is one of Twitter's global stock hashtags. The hashtag is nontopical and appears to fulfil a complex range of metapragmatic framing functions. In this paper, I shall look at Dutch-language tweets in which the hashtag is being used as a fully enregistered 'translingual' framing device, and I will attempt an analysis focused…

This study examines the language practices of Chinese visiting scholars on WeChat and explores the representational meanings of their translanguaging practices. An ethnographic approach combining with systematic observation, WeChat screenshot data and interviews with Chinese visiting scholars is adopted to get hold of the richness of situated…

This paper seeks to expand the translingual tradition through a stronger focus on 'the political implications' -- a way to understand the ordinariness of everyday resistance. When people engage in linguistic resistance in everyday life, it might have mixed motivations; it might not be theoretically informed; it might draw from their cultures of…

The notion of language as a homogenous, stable and bounded system of communication has waned partly because of increased understanding of the language behaviour of bi/multi-linguals whose language use in different domains is now more appropriately described as translanguaging. The thrust of most definitions is that translanguaging involves the…

The paper explores the use of varied semiotic resources in the linguistic, social and cultural practices of young adults in the context of Bangladesh and Mongolia. Based on a translinguistic analysis (including pre-textual history, contextual relations, sub-textual meaning, intertextual echoes and post-textual interpretation) of these practices,…

Drawing on varied offline and online contexts, this article indicates that youth linguistic diversity in contemporary Mongolia is better understood from the perspective of "the ordinariness of linguascapes." The notion of "linguascapes" is important in capturing the rising complexity of youth mixed language practices…

This paper examines the language choice and ethnic identity construction online of four young Chinese Indonesians from West Kalimantan, Indonesia. The study draws on a combination of Social Identity model of De-individuation Effects (SIDE) theory and audience design theory to formulate a hypothesis about participants' linguistic behaviour within…

The paper looks at the process of online-languaging of adolescents with a migratory and ethnic Turkish background in a diasporic chat room. The multiple resources and voices used are analysed. One particular example is looked at more thoroughly to illustrate the process of languaging and how it is legitimised by the chatters themselves. Finally,…