This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Taking multilingual, minimal urban texts as objects of its analysis, this paper suggests that language(s) (writing) need(s) to be examined as part of "multimodal ensembles" (Kress, G., & van Leeuwen, T. (2001). "Multimodal discourse: The modes and media of contemporary communication." Arnold). I examine and draw parallels…

In the last few decades, investigations into the linguistic landscape (LL) have sought to analyse written language practices as they are observable in public space. Whilst the LL analysis of language choice in given contexts has opened a host of possibilities for scientific enquiry in the field, the methodologies employed in the collection and…