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Gleason, James P.; Violette, Jayne L. – International Journal of Teaching and Learning in Higher Education, 2012
Drawing on a theoretical framework based on "use-inspired" applied research and service learning practice (Honnet-Porter & Poulsen, 1989), this paper argues the relationship between a service-learning approach and Public Relations coursework is a natural and highly desirable fit. Through examination of the goals of both service-learning and public…
Descriptors: Curriculum, Service Learning, Public Relations, Guidelines