ERIC Number: EJ1461464
Record Type: Journal
Publication Date: 2025-Mar
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0957 7572
EISSN: EISSN-1573-1804
Available Date: 2024-05-23
The Influence of Subjective Knowledge, Technophobia and Perceived Enjoyment on Design Students' Intention to Use Artificial Intelligence Design Tools
Yao Wang1; Yiting Zhao2; Xin Tian1; Jiachen Yang3; Shijian Luo1
International Journal of Technology and Design Education, v35 n1 p333-358 2025
This study aims to examine design students' intention towards using Artificial Intelligence-aided Design Tools (AIDTs). An extended model is developed by combining the affective-cognitive consistency theory with the Unified Theory of Acceptance and Use of Technology (UTAUT). Data are collected through online comments from Chinese streaming media platforms and responses from a survey involving 313 Chinese students, with subsequent analysis using Partial Least Squares and Structure Equation Modeling (PLS-SEM) statistical techniques and Natural Language Processing (NLP). The results reveal that technophobia, perceived enjoyment, performance expectancy, and effort expectancy directly affect the intention of design students to use AIDTs. Additionally, social influence, facilitating conditions, and subjective knowledge indirectly influence this intention. Technophobia, perceived enjoyment, and subjective knowledge emerge as critical determinants. The proposed framework offers insights for AIDTs developers to enhance user experience, while educators are encouraged to provide requisite training and incentives to motivate design student's engagement with AIDTs.
Descriptors: Foreign Countries, Design, Student Attitudes, Intention, Artificial Intelligence, Educational Technology, Technology Uses in Education, Fear, Psychological Patterns, Expectation, Social Influences, Affordances, Knowledge Level
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A
Author Affiliations: 1Zhejiang University, Department of Industrial Design, College of Computer Science and Technology, Hangzhou, China; 2University of Manchester, Department of Mechanical, Aerospace and Civil Engineering, Manchester, UK; 3Tencent Company, Xi’an, China