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Sajida Bhanu Panwale; Selvaraj Vijayakumar – International Review of Research in Open and Distributed Learning, 2025
This study aimed to evaluate the utility of artificial intelligence (AI) in improving the persuasive communication skills of online Master of Business Administration (MBA) students. In particular, this study investigated the influence of personalization through AI using the Google Gemini platform on conventional and online instructional…
Descriptors: Distance Education, Artificial Intelligence, Computer Software, Individualized Instruction

Peer reviewed
