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Peer reviewedGattiker, Urs E.; Perlusz, Stefano; Bohmann, Kristoffer – Internet Research, 2000
Illustrates some of the challenges that electronic commerce practitioners and researchers face, focusing on business to business (B2B) transactions. Highlights include a conceptual framework of Web user behavior; purchasing context; socio-demographic characteristics; cultural factors; economic factors; attitudes toward information technology;…
Descriptors: Computer Attitudes, Computer Security, Cultural Influences, Demography
