Descriptor
| Business | 1 |
| Consumer Economics | 1 |
| Demography | 1 |
| Food | 1 |
| Purchasing | 1 |
| Retailing | 1 |
| Surveys | 1 |
| World Wide Web | 1 |
Source
| Internet Research | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Commercial WWW Site Appeal: How Does It Affect Online Food and Drink Consumers' Purchasing Behavior?
Peer reviewedWhite, Gregory K.; Manning, Barbara J. – Internet Research, 1998
Reports on an online survey of consumer attitudes toward online storefronts marketing barbecue sauce, cheese, olive oil, potato chips, and other specialty food products. The relationship between consumer attitudes toward Web sites and the likelihood of purchase, as well as demographic factors related to online food and drink buying, are described.…
Descriptors: Business, Consumer Economics, Demography, Food
