Descriptor
| Advertising | 2 |
| Business | 2 |
| Computer Security | 2 |
| Internet | 2 |
| Marketing | 2 |
| Access to Information | 1 |
| Banking | 1 |
| Competition | 1 |
| Computers | 1 |
| Costs | 1 |
| Demography | 1 |
| More ▼ | |
Source
| Internet Research | 2 |
Author
| Aldridge, Alicia | 1 |
| Chew, Daniel | 1 |
| Forcht, Karen | 1 |
| Gan, Fong Jek | 1 |
| Mah, Quee Yong | 1 |
| Pierson, Joan | 1 |
| Reid, Edna | 1 |
| Soh, Christina | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Singapore | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedAldridge, Alicia; Forcht, Karen; Pierson, Joan – Internet Research, 1997
To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…
Descriptors: Access to Information, Advertising, Business, Competition
Peer reviewedSoh, Christina; Mah, Quee Yong; Gan, Fong Jek; Chew, Daniel; Reid, Edna – Internet Research, 1997
A survey of Singapore-based firms in computer/information technology, hospitality, manufacturing, retail, travel, publishing, and banking/finance that use the Internet for business found that most of the respondents use the Internet for marketing and advertising, customer service and support, information gathering, and, to a lesser degree,…
Descriptors: Advertising, Banking, Business, Computer Security
