Discusses the effects of the Web on marketing practices. Introduces the concept and theory of relationship marketing. The relationship network concept, which typically is only applied to the business-to-business market, is discussed within the business-to-consumer market, and a new relationship-building model for the Web marketplace is proposed.…

Discusses the use of Web-based information systems (WIS) by electronic retailers to attract and retain consumers and deliver business functions and strategy. Presents an abstract model for WIS design in electronic retailing; discusses customers, business determinants, and business interface; and suggests future research. (Author/LRW)