
ERIC Number: EJ575830
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
Available Date: N/A
The Internet and the Banks' Strategic Distribution Channel Decisions.
Mols, Niels Peter
Internet Research, v8 n4 p331-37 1998
Discusses two strategic distribution channel decisions facing banks, one regarding whether to target the Internet banking segment of customers versus the branch banking segment, and the other regarding the geographical area banks aim to serve. Future distribution channels, the change process, and local, national, and international strategies are discussed. (Author/LRW)
Descriptors: Banking, Futures (of Society), Geographic Location, International Trade, Internet, Marketing
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A