Analyses academic digital reference services in institutions categorized as Master's (Comprehensive) Universities by the Carnegie Foundation for the Advancement of Teaching that offer undergraduate and master's degree education within the framework of diffusion of innovation theory. Focuses on the extent and rate of diffusion, library…

Model for evaluation of library reference services examines four elements of reference process: librarians' performance on requests for factual information; knowledge of library policies, procedures, or services; provision of bibliographical instruction; and performance of interviewing techniques. Reference service questionnaire, criteria for…

Contends that the corporate literature on customer service is significantly applicable to academic libraries, and chronicles the development, implementation, and evaluation of a customer pledge at the Wright State University Libraries in Dayton, Ohio. The text of the fall 1995 version of the service pledge is appended. (BEW)