Describes the continuing and projected activities of a panel formed to study major problem areas related to government regulation of advertising functions in business. (KS)

No major differences were noted in samples of working and non-working wives from the United States and France. (KS)

Surveys the media habits of 275 homemakers; implications for marketing strategies are outlined. (KS)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

Describes the steps involved in a Federal Trade Commission deceptive advertising matter for the practitioner and the advertising professor. (KS)

Reveals varied criticisms and suggests that a better understanding of students' dissatisfaction with advertising is necessary. (KS)

Considers the definitions and treatment of classified advertising and discusses its relationship to freedom of the press and its regulation by government and industry. (KS)

Relates two proposed attributes of both television shows and commercials--content and style--to television commercial performance. (KS)

Examines the usefulness of two aspects of personality--physique and temperament--as moderators of communication effect. (KS)

Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)

Points out the need for a consumer focus in cross-national research to aid multinational marketers in developing relevant strategies. (KS)