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Peer reviewedScott, Cynthia G.; Ambroson, DeAnn L. – Journal of American College Health, 1994
Examines college substance abuse prevention and intervention programs in the framework of the elaboration likelihood model. Discusses the role of persuasion and recommends careful analysis of the relevance, construction, and delivery of messages about substance use and subsequent program evaluation. Recommendations for increasing program…
Descriptors: Alcohol Abuse, Attitude Change, Behavior Change, College Students
