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Journal of Applied Behavior… | 1 |
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Schwartz, Ilene S. | 1 |
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Schwartz, Ilene S. – Journal of Applied Behavior Analysis, 1991
This article challenges applied behavior analysts to use their knowledge of consumer behavior and effective educational strategies to provide consumers with useful information, thereby enabling them to make informed decisions. This will decrease the misconceptions that many consumers have about behavior analysis, thus improving the social validity…
Descriptors: Behavioral Science Research, Consumer Economics, Consumer Education, Decision Making