Safety belt use with and without addition of an incentive strategy was observed among 8,635 drivers at a drive-through restaurant. During the promotional campaign, average rate of belt use tripled compared to baseline following the introduction of a contingent reward (a large soft drink), and declined during followup. (JW)

A program of behavioral practice, assertiveness training, and social and contrived reinforcers was successful in establishing and maintaining automobile safety belt use by 16 children (ages 4-7) who never used them during a five-day preobservation period. Safety belt use occurred during 76%-90% of follow-up observations after two-three months.…